Coco Coir Market Drivers Shaping Future Growth, Revenue $525.70 Million by 2027 |

 According to a new report published by Allied Market Research, titled, “Coco Coir Market by Product, Application, and Consumer: Opportunity Analysis and Industry Forecast, 2020–2027,” the coco coir market size was valued at $369.70 million in 2019, and is expected to garner $525.70 million by 2027, registering a CAGR of 8.2% from 2020 to 2027

Global 15 Key Players:

The key players operating in the coco coir industry are the Firedust, Pilipinas Ecofiber Corporation, Universal Coco Indonesia, Lima Group, Pelemix Ltd., Consarc Pvt Ltd., Bali Coco Fiber, Cocofiber, Coco Green Pvt Ltd., and Lanka Coco Products.

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Hydroponics is an effective way to grow vegetables and fruits such as tomatoes, lettuce, and cucumber. The demand for hydroponic tomatoes is increasing rapidly, as they offer more nutritional benefits than soil-grown tomatoes. Hydroponic tomatoes eliminate the variables, such as pH, salinity, disease, and poor drainage. Other hydroponic vegetables such as lettuce and cucumber offer similar benefits to consumers. Coir pith is one of the most used growing media for the hydroponics system. Coir pith exhibits properties such as better air-to-water ratio and wide variations in carbon to nitrogen ratio, which help the crops to grow without any restraints. Surge in demand for hydroponic fruits and vegetables provides lucrative opportunities for the growth of coco coir market forecast period. Geotextile products are used for controlling soil erosion and increasing soil stability. Geotextiles are utilized in civil engineering, agricultural, and horticulture. Traditionally, synthetic polymers were used for manufacturing geotextiles, however, coir has emerged as an eco-friendly and low-cost substitute. In horticulture and hydroponics industries, coir geotextiles are suitable for use, as they absorb water and control soil erosion. Wide applicability of geotextile products and eco-friendly property of coir geotextiles significantly contribute toward the growth of the global coco coir market. 

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Coir geotextile is a large continuous sheet used to uncover slope or surfaces that are prone to erosion. . This coir-based sheet reduces raindrop force, runoff rapidity, and surface erosion on disturbed soils. In addition, it may safeguard new plant life and promote growth of plant life by slowing evaporation of water from soil, thus retaining soil humidity. Coir geotextile—a 100% organic and environmental fiber with high durability—is now being successfully employed for enhancing soil behavior, preventing soil erosion, and helping in consolidation of soil. Increase in demand for functional and high-performance textiles in agriculture, road construction, and erosion control applications and development of the construction industry are anticipated to accelerate the coco coir market growth. Furthermore, this product has gained increased traction in the coco coir market, owing to its superior benefits such as liquid repellency and mechanical strength. Moreover, rise in investments by government in public utility infrastructure owing to rapid industrialization is expected to drive the coco coir market growth. The efforts to control soil erosion and restore degraded lands with the help of geotextiles are projected to offer remunerative opportunities for the expansion of the coco coir market in the coming years.

The outbreak of COVID-19 has severely impacted the global economies, and has caused severe disruption in supply chain. Coir is a by-product of coconut, and as the processing and manufacturing of agricultural products has been hit, it could affect the production of coir. Similarly, lockdown has disrupted the end-use industry of coir, thus negatively impacting coco coir market trends. 

Moreover, suspended trade activities have stopped the supply of coir products to Europe and North America where it is majorly being used. South Asian countries account for a major production of coir, and as production has been affected, the coir stock could be disrupted. Nonetheless, this overall scenario could be for a limited time, as after the pandemic is brought under control, the coir market is projected to grow at a significant rate. Thus, the COVID-19 outbreak is expected to have a moderate impact on the global coir market.

The global coco coir market is segmented into products, application, consumer, and region. Depending on product, the market is categorized into coco coir grow bags, bales, coir materials, open tops, blends & loose substrate, and others. By application, it is differentiated into rope & cordage, coco nets & twines, stitched mats, coconut meals, husk, and others. On the basis of consumer, is bifurcated into green houses and sellers. 

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Key findings of the study

• On the basis of product, the coco coir grow bags segment was the highest contributor to the market, and is expected to grow at a CAGR of 6.70% from 2020 to 2027.
• By application, the coconut meals segment led the market in terms of value in 2020, and is estimated to grow at a CAGR of 12.20% from 2020 to 2027.
• Deepening on the consumer, the green houses segment is expected to grow at a steady CAGR of 7.50% from 2020 to 2027.

Region wise, North America is expected to grow at a steady CAGR of 6.80% from 2020 to 2027.

Birch Water Market Expected to Reach $2.4 Billion by 2031 - The Birch Factory, Alaska Wild Harvest, LLC., Nordic Koivu Ltd, Vitalife Ltd

 According to a new report published by Allied Market Research, titled, “Birch Water Market," The birch water market size was valued at $1.2 billion in 2021, and is estimated to reach $2.4 billion by 2031, growing at a CAGR of 7.2% from 2022 to 2031.

The global birch water market is expected to witness a significant demand in the upcoming future owing to its growing demand among consumers. The high nutritional value of birch water makes it a super drink and its rising popularity and growing awareness among consumers regarding the health benefits of birch water are expected to boost the growth of the birch water industry.

Global Leaders:

The key players operating in the birch water industry include The Birch Factory, Alaska Wild Harvest, LLC., Nordic Koivu Ltd, Vitalife Ltd, Eminence organic skin care, Procter & Gamble, Nature On Tap Ltd., Treo Brands LLC., Sublime life, and BelSeva.

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The rising applications of birch water across various industry verticals such as the pharmaceuticals, nutraceuticals, and cosmetics industries is expected to drive the birch water market demand in the forthcoming years. The various health benefits and medicinal properties present in birch water can be an effective medium for treating various diseases such as arthritis, hair fall, gout, nephrolithiasis, and rheumatism. Therefore, the rising prevalence of various diseases among the population coupled with increasing awareness regarding birch water-based medicines is expected to drive the birch water market growth during the forecast period.

However, the lower product penetration, high prices, and low awareness regarding the birch sap among consumers in developing nations may act as a major restrain that may hamper the market growth during the forecast period.

According to the birch water market analysis, the birch water market is segregated based on type, application, nature, distribution channel, and region. By type, the market is segmented into carbonated and non-carbonated. Both the carbonated and non-carbonated segments as further bifurcated based on flavor into strawberry, blueberry, raspberry, apple ginger, lemon, unflavored, and others. Based on the application, it is segmented into food and beverages, nutraceuticals, pharmaceuticals, and personal care and cosmetics. Further, on the basis of nature, the market is bifurcated into organic and conventional segments. Depending on the distribution channel, the market is categorized into direct distribution and retail distribution. The retail distribution is further segmented into modern trade, convenience stores, online stores, and others. Region-wise, the birch water market is analyzed across North America, Europe, Asia-Pacific, and LAMEA (Latin America, the Middle East, and Africa).

As per the birch water market forecast, based on type, the non-carbonated segment dominated the market, accounting for 84.2% of the birch water market share in 2021. Carbonated drinks can cause bloating, burping, and other gas symptoms which is a major reason that majority of the consumers are opting for regular or non-carbonated birch sap. The availability of birch water in a variety of flavors such as watermelon, blueberry, raspberry, lemon, mint, mango, and apple ginger attracts a huge number of different customers.

As per the birch water market trends, on the basis of application, the pharmaceuticals segment is expected to witness the highest CAGR of 8.0% during the forecast period. Birch water has certain properties that can be effective in the treatment of various diseases such as arthritis, gout, nephrolithiasis, and rheumatism. Moreover, birch water can reduce hair fall by strengthening hair and can clarify skin. These properties of birch water to effectively treat diseases are expected to drive the growth of this segment during the forecast period.

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As per the birch water market opportunity, depending on the nature, the organic segment is expected to grow at the highest CAGR, during the forecast period, owing to the growing popularity and adoption of chemical-free and healthy food and beverages products. The growing demand for organic and natural products, as well as the health benefits of organic food and non-food products, are the two main factors driving the growth of the organic birch water market.

Based on the distribution channel, direct distribution is expected to be the fastest-growing segment during the forecast period. An increase in digitalization in direct distribution channels has made the work of manufacturers easier and smoother. Manufacturers are promoting their products on social media platforms such as Facebook, Instagram, Twitter, and Google either directly or by digital marketing. Thus, digitalization has helped manufacturers in the expansion of customer base, enhance their brand image, and track their goods.

Region-wise, Europe was the dominant market with 39.8% of the revenue share in 2021. The increasing popularity of healthy functional drinks, the desired decrease in sugar and energy intake, and new flavor launches are the leading drivers behind the growing interest in the birch water market in Europe.

Key findings of the study 

• The global birch water market size was valued at $1,223.9 million in 2021, and is estimated to reach $2,369.4 million by 2031, registering a CAGR of 7.6% from 2022 to 2031.
• By type, the carbonated segment is estimated to witness the fastest growth, registering a CAGR of 7.8% during the forecast period.
• In 2021, depending on application, the food and beverages segment was valued at $738.8 million, accounting for 60.4% of the global birch water market share. 
• In 2021, the U.S. was the most prominent market in North America, and is projected to reach $555.0 million by 2031, growing at a CAGR of 6.8% during the forecast period.

Flatbread Market Size Expected to Reach $62.8 Billion by 2026 | Kronos, Kontos Foods Inc.,

 According to a new report published by Allied Market Research, titled, "Flatbread Market by Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019–2026," the global flatbread market size was valued at $38.8 billion in 2018, and is projected to reach $62.8 billion by 2026, registering a CAGR of 6.2% from 2019 to 2026. A flatbread is made with water, flour, and salt and exist in various cultures throughout the world. The thickness of the bread can range from a few millimeters to a few centimeters. Moreover, rather than using a spoon or fork, many people use a flatbread to scoop or wrap food. Multigrain variants of flatbread are gaining popularity owing to increased health awareness. Various types of flatbreads are prepared by pouring semi-fluid batters onto cooking plates. These batters are often obtained from gluten-free cereals like rice, sorghum, teff, maize, or black beans which are usually fermented.    

Global Leaders:

The key players operating in the Flatbread Market includes Kronos, Kontos Foods Inc., Klosterman Baking Company, Evron Foods Ltd., California Lavash, GRUMA, S.A.B. de C.V, La Brea Bakery, Olé Mexican Foods Inc., Tyson Food Inc. and Nina Bakery Europe

 

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Flatbreads are cooked quickly owing to reduced thickness so their color remains light. Furthermore, owing to its widespread geographical distribution and high frequency and regularity of consumption, flatbread has been considered a suitable option for increasing the dietary intake of various vitamins and microelements. 

In addition, increase in number of quick service restaurants which is also known as a fast food restaurant have created a positive impact on the consumption of flatbread. This restaurant is usually part of a franchise or restaurant chain operation, which provides standardized ingredients or partially prepared foods. Moreover, increase in attraction of millennials and gen Z toward quick service restaurants owing to the innovation in food products, restaurants, themes, and others result in the growth of the market. In addition, increase in busy lifestyle of the consumers along with rise in disposable income and availability of ready-to-eat food products drive the growth of the flatbread market. However, keeping flatbread moist, soft, and mold-free has been a top issue for the stakeholders. Moreover, flatbreads are also spoiled through microbial growth, oxidation, discoloration, and also due to moisture loss, which results in affecting the flatbread market growth.

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In addition, introduction of clean label in flatbread focuses on avoidance of additives, artificial colors, chemicals, artificial flavors, GMO’s, high fructose corn syrup, and hydrogenated oil. Moreover, clean label is a consumer driven movement, which demands a return to real food and transparency through authenticity. The regulations associated with flatbread products related to various ingredients used in the process, food hygiene, health claims, and others fosters the growth of the market. Furthermore, introduction of clean label creates a trust factor within the consumer owing to which they can rely on manufacturers of food, which also fuel the growth of the flatbread market share. 

The increase in penetration of various online portals in developing regions and the rise in number of offers or discounts which attracts the consumer to purchase flatbread through online channel augment the growth of the flatbread industry. Moreover, online sales channel has increased the consumer reach owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. Increase in e-commerce sales, improvements in logistics services, ease in payment options, and the facility to enter new international markets for major brands further boost the flatbread market.

Key Findings of the Study:

• Based on product type, the tortilla segment dominated the global market in 2018, and is expected to retain its dominance throughout the flatbread market forecast period.
• Depending on product type, the others segment accounted for highest share in the flatbread market analysis in 2018, and is projected to grow at a CAGR of 10.2% from 2019 to 2026.
• By distribution channel, the business-to-business segment was the major shareholder in 2018, and is projected to register a CAGR of 5.8% from 2019 to 2026. 
• Region wise, Europe is expected to grow at a CAGR of 6.7 from 2019 to 2026.